About
A marketing advisory built for property.
We were founded to close the gap between the marketing plan and the sales plan.
Our story
ROIBUFF began with a simple observation: most property marketing is judged on activity, while sales teams are judged on reservations. The two rarely meet.
We built a practice that works from the sales plan backwards — positioning, assets, media and systems, all sequenced against the dates that matter.
Mission
To make every pound of marketing spend traceable to a qualified buyer.
Vision
To be the advisory developers call first when a landmark scheme goes to market.
Clarity
One proposition, written plainly, repeated everywhere.
Craft
Work that stands up next to the architecture it represents.
Accountability
Numbers agreed up front and reported without editing.
Local depth, global reach
Offices where we sell; partners where we scale.
Milestones
How the firm has grown.
- 2019 · illustrativeDubai advisory practice established — example milestone, pending confirmation.
- 2021 · illustrativeCairo regional presence introduced — example milestone, pending confirmation.
- 2023 · illustrativeBranded-residence work in Spain — example milestone, pending confirmation.
- 2025 · illustrativeSerbia and Georgia market activity — example milestone, pending confirmation.
Dubai — Headquarters
Cairo — Regional branch
Why developers choose us
Six reasons, plainly stated.
01
Senior people on the account, not on the pitch.
02
Sales-floor fluency: we brief brokers, not just agencies.
03
Bilingual work written natively in English and Arabic.
04
Media judged on qualified leads and reservations.
05
CRM and reporting built in, not bolted on.
06
Five markets, one governance standard.
Next step
Launching a project? Let's plan it together.
Tell us about the scheme and we will come back with a view on positioning, budget and timing.