Service
Social Media Projects
Property is a visual purchase made over months. Social is where the consideration happens.
What it is
Content strategy, production and community management built around a project's launch calendar.
Who it is for
Projects with a long runway to launch, and brands that need consistent presence between launches.
Deliverables
- Channel and content strategy
- Launch content calendars
- Reels and short-form video production
- Influencer and creator campaigns
- Community management in English and Arabic
- Paid social amplification
Our approach
01
Plan
Content mapped to construction and sales milestones.
02
Produce
On-site capture, CGI edits and short-form cutdowns.
03
Publish
Consistent cadence across the channels that matter.
04
Engage
Fast, qualified responses that feed the CRM.
KPIs we track
- Qualified enquiries from social
- Saves and shares on project content
- Audience growth in target geographies
- Response time in direct messages
Questions
- Do you produce video in-house?
- We produce and direct through vetted crews in Dubai and Cairo.
- Can you manage community in Arabic?
- Yes, with native Arabic community managers in the Cairo office.
- How do you choose creators?
- By audience overlap and buyer credibility, not follower count.
- Who approves content?
- You do, through a scheduled approval calendar published a fortnight ahead.
- Is paid social included?
- It can be, or it can sit with the performance marketing engagement.
Next step
Launching a project? Let's plan it together.
Tell us about the scheme and we will come back with a view on positioning, budget and timing.