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Dubai skyline at dusk with illuminated residential towers seen from above

Dubai · Cairo

We take landmark property to market.

Marketing advisory and growth strategy for real estate developers across the UAE, Egypt and Europe.

Explore our work Register your project

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Markets in focus

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Projects launched · illustrative

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Inventory value marketed (AED) · illustrative

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Qualified leads generated · illustrative

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Years of combined experience · illustrative

Illustrative figures are temporary preview values, not verified performance claims.

The firm

Property is sold on clarity. We build the clarity, then the demand.

ROIBUFF sits between the developer, the sales floor and the buyer. We define what a scheme stands for, build the assets that carry it, and run the media and systems that turn attention into reservations.

Two offices, five markets, and one standard of work: specific, accountable and measured against sales, not impressions.

Dubai skyline at dusk near the ROIBUFF headquarters

Cairo skyline at dusk reflected in the Nile, near the ROIBUFF regional branch

Services

Six disciplines, sequenced against one sales plan.

01

Branding & Communication

Naming, identity and the story that carries a scheme to market.

02

Performance Marketing

Demand generation judged on qualified leads, not impressions.

03

SEO

Compounding organic demand for projects, areas and sales centres.

04

CRM Implementation

Lead routing, nurture and pipeline visibility that sales teams use.

05

Social Media Projects

Project-led content that builds an audience before the launch.

06

Real Estate Project Launches

End-to-end go-to-market, from research to post-launch sales support.

Selected work

Projects we have taken to market.

Contemporary hillside villa with infinity pool overlooking the Mediterranean coastline near Marbella at golden hour

Illustrative imagery · not project photography

Tierra Viva

Benahavís, Spain

Branding & CommunicationReal Estate Project LaunchesPerformance Marketing

Ultra-luxury villa terrace with stone surfaces and Mediterranean views in the hills of Benahavís, Spain

Illustrative imagery · not project photography

The Painite Villas

Benahavís, Spain

Branding & CommunicationReal Estate Project Launches

Archive aerial view of Deira Islands during construction; historical location imagery, not Flora Isle

Illustrative imagery · not project photography

Flora Isle

Dubai Islands, UAE

Branding & CommunicationReal Estate Project LaunchesPerformance MarketingCRM Implementation

Minimal white beachfront residence with palm trees and turquoise Mediterranean sea on Egypt's North Coast

Illustrative imagery · not project photography

Lumora Residences

Sidi Heneish, North Coast, Egypt

Real Estate Project LaunchesPerformance Marketing

Cairo skyline at dusk reflected in the Nile

Illustrative imagery · not project photography

Aster Park

Fifth Settlement, New Cairo, Egypt

Performance MarketingCRM Implementation

Resort architecture on Egypt's Red Sea coast; location imagery, not Coral Arc Residences

Illustrative imagery · not project photography

Coral Arc Residences

Sahl Hasheesh, Red Sea, Egypt

Social Media ProjectsSEO

Markets

Five markets, two offices.

We work where our clients sell: the UAE and Egypt from our own offices, and Spain, Serbia and Georgia through established local partners.

UAE · Egypt · Spain · Serbia · Georgia

Industries we serve

Who we work with.

Developers

Master developers and boutique houses taking new inventory to market.

Branded residences

Design-led and brand-partnered schemes that need a precise story.

Brokerages & agencies

Sales organisations that need better leads and tighter follow-up.

Hospitality & mixed-use

Resort, serviced and mixed-use assets with multiple buyer profiles.

Investors & family offices

Owners assessing entry, exit and repositioning across our markets.

Our process

Discover. Position. Build. Launch. Optimise.

01
Discover
Market, competitor and buyer research. We establish who buys, why, and at what price.
02
Position
Naming, proposition and pricing narrative. The story the sales floor will repeat.
03
Build
Identity, collateral, sales gallery, landing pages and CRM architecture.
04
Launch
EOI campaigns, broker activation, investor roadshows and launch events.
05
Optimise
Lead quality scoring, media reallocation and pipeline reporting until sell-out.

Team

Senior people, on your project.

Meet the full team

MK

Marwan Kady

Managing Partner

Dubai

GS

Gitesh Sharma

Senior Marketing Consultant

Dubai

NF

Nadia Farouk

Head of Performance Marketing

Cairo

OH

Omar Haddad

Brand & Communications Director

Dubai

Tools & platforms

The stack we work in.

SalesforceHubSpotZoho CRMMeta AdsGoogle AdsTikTok AdsSnapchat AdsLinkedIn AdsGA4SemrushProperty FinderBayut

Insights

Latest thinking.

Launch Playbooks

What makes a branded-residence launch work

The brand is the easiest part. Sequencing, pricing discipline and broker readiness decide the outcome.

7 min read

Market Reports

Selling Egyptian coastal property to GCC buyers

The North Coast and Red Sea sell on a short calendar. Reaching Gulf-based Egyptians requires a different clock.

6 min read

Performance Marketing

Cost per qualified lead is the only media metric that matters

Impressions, clicks and raw lead counts all flatter the wrong campaigns.

5 min read

Next step

Launching a project? Let's plan it together.

Tell us about the scheme and we will come back with a view on positioning, budget and timing.

Register your project Talk to us