Benahavís, Spain
Tierra Viva
Illustrative imagery — not verified project photography.
Market
Costa del Sol, Spain
Property type
Branded residences
Units
53 villas
Year
2025 · illustrative
Services
3
The challenge
A design-led villa collection entering one of Europe's most competitive luxury markets, where buyers arrive with a shortlist already formed.
Our strategy
Position the scheme on design provenance rather than square metres, and build a narrative that travels across three villa typologies — Diamante (six bedroom), Zafiro (five bedroom) and Esmeralda (four bedroom).
Launch thinking
The story behind the launch.
Brand narrative
A home shaped by the discipline of iconic design, with the privacy and outlook of the Benahavís hills.
Tone of voice
Architectural, precise and quietly confident. Design-led rather than ostentatious.
Project USP
53 villas across Diamante, Zafiro and Esmeralda typologies, with design inspired by Automobili Lamborghini.
Illustrative launch thinking; delivered scope and campaign outcomes require client confirmation.
Execution
- Positioning and messaging framework for the collection and each typology
- Sales collateral and gallery experience
- International investor campaign across the GCC and Northern Europe
- Delivered scope pending client confirmation; the launch framework above is illustrative
Results
420
Qualified enquiries · illustrative
AED 940
Cost per qualified lead · illustrative
18
Reservations at launch · illustrative
All results shown are illustrative preview figures, not verified campaign results.
Next project
The Painite VillasBenahavís, SpainNext step
Launching a project? Let's plan it together.
Tell us about the scheme and we will come back with a view on positioning, budget and timing.