Service
Performance Marketing
Media that is measured against the sales pipeline. We optimise for the cost of a qualified lead, not the cost of a click.
What it is
Full-funnel paid media across Meta, Google, TikTok, Snapchat, LinkedIn and programmatic, with landing pages, lead scoring and continuous testing.
Who it is for
Developers and brokerages with live inventory and a sales team ready to receive volume.
Deliverables
- Channel strategy and media plan
- Campaign build and creative testing matrix
- Conversion-optimised landing pages
- Lead-quality scoring model
- GCC and diaspora investor targeting
- Weekly performance reporting
Our approach
01
Model
Work backwards from sales targets to lead volume and budget.
02
Launch
Structured tests across audience, creative and offer.
03
Qualify
Score leads at source so media buys buyers, not enquiries.
04
Scale
Reallocate to the segments that convert on the sales floor.
KPIs we track
- Cost per qualified lead
- Lead-to-viewing rate
- Viewing-to-reservation rate
- Blended cost per reservation
Questions
- What budget do we need to start?
- It depends on market, price point and sell-through period. Our estimator gives an indicative range in a minute.
- Who owns the ad accounts?
- You do. We work inside your assets so nothing is lost when an engagement ends.
- How quickly do leads arrive?
- Usually within days of launch. Quality stabilises after the first two to three weeks of testing.
- Do you target overseas buyers?
- Yes — GCC, European and CIS investor audiences, plus diaspora segments for Egyptian coastal stock.
- How do you define a qualified lead?
- Agreed with you before launch: budget, timeline, contactability and intent, verified at source.
Next step
Launching a project? Let's plan it together.
Tell us about the scheme and we will come back with a view on positioning, budget and timing.