Service
Branding & Communication
A project sells on the clarity of its idea long before it sells on its floor plans. We build that idea and every asset that carries it.
What it is
End-to-end brand development for property: project naming, visual identity, positioning, tone of voice and the full suite of sales collateral in English and Arabic.
Who it is for
Developers preparing a new scheme, and owners repositioning inventory that has stalled.
Deliverables
- Project naming and trademark shortlisting
- Visual identity and brand guidelines
- Positioning and messaging framework
- Brochures, factsheets and presentation decks
- Sales gallery and hoarding design
- Bilingual (EN/AR) copywriting
- PR and media relations programme
Our approach
01
Interrogate
Product, price, location and the buyer who actually signs.
02
Define
One proposition, defensible against every competing scheme.
03
Express
Identity, language and imagery built to survive ten years.
04
Equip
Guidelines and assets the sales floor can use tomorrow.
KPIs we track
- Brand recall in buyer research
- Share of voice against competing launches
- Earned media reach and quality
- Sales-team adoption of messaging
Questions
- Do you work with an existing brand or start from scratch?
- Both. Where equity exists we extend it. Where a scheme is new, we build the name and identity from the ground up.
- Is Arabic copy translated or written natively?
- Written natively, then checked against the English for meaning rather than word-for-word equivalence.
- How long does a brand programme take?
- Typically six to ten weeks to guidelines, with collateral rolling out alongside the launch plan.
- Can you work with our appointed architect and design team?
- Yes. We regularly sit between the design team, the developer and the sales agency.
- Do you handle trademark registration?
- We shortlist and screen names and coordinate with your legal counsel for registration.
Next step
Launching a project? Let's plan it together.
Tell us about the scheme and we will come back with a view on positioning, budget and timing.