Service
Real Estate Project Launches
The full mandate: research, positioning, pre-launch demand, launch, broker activation and the months that follow.
What it is
An integrated launch programme where every discipline is sequenced against one sales plan.
Who it is for
Developers bringing a landmark scheme to market in one of our five markets.
Deliverables
- Market and competitor research
- Pricing and positioning input
- Pre-launch EOI campaign
- Launch event and sales gallery experience
- Broker activation and training
- Investor roadshows across the GCC, Europe and the CIS
- Post-launch sales support and reporting
Our approach
01
Research
Absorption rates, comparables and buyer intent.
02
Sequence
A dated plan from teaser to sell-out.
03
Activate
Brokers, investors and direct demand, in the right order.
04
Sustain
Weekly pipeline governance after the launch weekend.
KPIs we track
- EOI registrations before launch
- Launch-weekend reservations
- Broker productivity
- Sell-through against plan
Questions
- When should we appoint you?
- Ideally six to nine months before launch, while pricing and product mix are still movable.
- Do you run the launch event itself?
- Yes, including venue, run of show, broker invitations and investor hosting.
- Do you work alongside our sales agency?
- Yes. We brief and activate brokers rather than replace your agency.
- Which roadshow markets do you cover?
- GCC capitals, selected European cities and CIS investor hubs.
- What happens after launch?
- Weekly governance on pipeline, media and pricing until agreed sell-through is reached.
Next step
Launching a project? Let's plan it together.
Tell us about the scheme and we will come back with a view on positioning, budget and timing.