The brand is not the product
A brand partnership buys attention and a price premium. It does not buy absorption. Buyers still ask the same three questions: what am I getting, what will it be worth, and who else is buying.
The launches that work answer those questions before the first teaser goes live.
Sequence before spend
Pre-launch demand should be built while pricing is still movable. Expressions of interest are not a vanity metric — they are the evidence base for the price list.
Broker readiness
A broker who cannot explain the scheme in ninety seconds will sell something else. Training and collateral are launch infrastructure, not marketing collateral.